Becoming a CTA is like baking a cake:

Baking a cake is equal parts recipes, practice, and creativity.
Passing the CTA review board is in my opinion the same. We have the recipes (books, classes, videos, blogs, and coaching).
As with baking a cake, the recipe alone is not enough. As every baker knows, you become better the more you bake.
But a recipe and practice alone are still not enough, a truly tasty cake needs creativity in it.

Today I challenge all future CTAs to ignore Salesforce for a day and bake a cake instead.