Leads != Money  Or how I make more money with less effort

A few weeks ago I increased the price of my apps significantly.While it is too early to draw conclusions, I want to share my first learnings.First the bad news, and that hurts my ego. The number of Leads and trial installs fell significantly. I have to admit, that hurts! Seeing all the new installs and …

journeyToCTA: Our benchmark is WAY off!

One of the side effects of #journeyToCTA is that the benchmark becomes completely off.I met so many amazing, smart, hard-working, nice, successful, ambitious, legendary people over the last couple of years. All of them are truly awe-inspiring.I can admit, it puts a strain on my self-esteem, it feels intimidating.To use Lilith Van Biesen words:”We are comparing ourselves not only …

Op-Ed: The magic of an in-house team

A few things which I think dedicated in-house teams can do better than external contractors: 1) Flexibility2) Deep process knowledge3) Protective about the Org4) Quick-Wins5) View the full software lifecycle6) Sceletons in the closet Disclaimer: I completely see the value of external contractors for several reasons. Maybe another post. 1) Flexibility Wednesday afternoon, marketing came …

Op-Ed: Why I like to write installation/user guides myself

You know, end of the project, someone has to write the installation and user guide. Usually not the most popular task to be around. I happily volunteer to write it, at least a first draft. There are a few reasons for it. – Final check- Find missing parts and bugs- Identify complicated things Final check …

Op-Ed: Base skills as important as technical knowledge

As any Salesforce (Architect) professional, having great Salesforce knowledge is mandatory. I found a few other skills are as important which are often overlooked while super easy to improve.All of the skills are less about learning and more about repeat practice.- Fast typing- English: Written and spoken- Office products- Clean drawing and handwriting- Project management basics- …

5 learnings from a clown and how it can make me a better architect

Target Group: ArchitectComplexity: HighTopic: Soft-Skills A few days ago I ended up chatting to Hugh Kapernaros, who travels as a clown in a circus for refugees through Europe. We came to work and what makes a good clown. I believe some of what makes a good clown makes me a better architect. 1) Surrender the …

Interview: Why architects should know code?

Recently I interviewed a software architect I highly respected on why architects should know code.The following is not a complete list or in any way representative of my opinion. It’s absolutely not necessary to be a (good) coder to become a Salesforce architect, but I found the input very interesting. I’m curious what you think? …